ATTN: Independent Gym Owners
BUT, HERE'S THE THING...
You started your business to have more family time while generating an income. Instead, you feel stuck, running from one strategy to another.
You read blog posts, watch webinar after webinar and try all the latest marketing gimmicks… but sales and cash flow are still an issue!
You want to level up, but you’re afraid of charging more and pricing yourself out of the market.
Madlab’s Owner Development Program has everything you need to build a profitable gym business and know you're doing it right!
With our Owner Development Program you get all the training, mentorship and support you need to develop your coaches and build a profitable and transformational gym business!
Master Client Retention
Apply a proven client intake and education process that will increase your annual retention by 60%
Onboard Professional F/T Coaches
Implement a performance based pay model that creates full-time opportunities for coaches in your gym!
Dramatically Boost Revenue
Leverage a 'PT 1st' framework that will immediately produce $750-$1500 gross revenue for each new client before they become a member
As a member of the Owner Development Program, you will get access to everything you need to grow a wildly successful gym business that truly serves your clients, your coaches and you.
Whether you are just getting started, or have been in the game for a while and just haven’t been able to get where you want to be, we’ve got you covered!
✓ Spend less time doing boring, repetitive tasks that don’t move the needle
✓ Enjoy more time in your zone of genius (ie. coaching, coach mentorship, or business growth)
✓ Double or triple the number of clients your gym serves
✓ Build your reputation on the back of 1 core service … instead of 50 services that are epic time and energy wasters
✓ Scale with a lean team of highly motivated, professional coaches
THE OWNER DEVELOPMENT PROGRAM INCLUDES:
25+ Mini-Courses and Workshops
1:1 Business Coaching from the people who invented the Madlab framework
Access to the Owner Development Program Library
50 hours of Sales and Communication Training
Private Member Community
The ULTIMATE FRAMEWORK for generating predictable and steady revenue for your gym business!
Introducing Madlab’s Owner Development Program
This program is designed to teach you how to build a professional gym—a gym with full-time career coaches who earn a professional wage above $80,000 a year, with an annual retention rate above 80% and an average client value (ACV) above $250!
Our 12-month program will see your numbers explode! We’ll show you the exact systems and strategies that will produce $750-$1500 more gross revenue for each new client BEFORE they start their monthly membership. That typically means your gym will earn at least 20% profit year after year!
You’ll also learn how to incentivize your coaches with performance-based pay via a hybrid membership model. Not only will you build a team of full-time professional coaches, but you’ll also increase your annual client retention by 60% AND your average client value by 15-30%... while delivering a service that your clients want and are willing to pay for!
Based on 9 Laws and 6 KPIs developed over 18 years in the gym industry, Madlab teaches gym owners a simple process for sales, client attraction, coach compensation and the essentials of building a profitable gym.
The Madlab 'Million Dollar' Flagship Gym
Just exactly what you need to transform your gym into a profit powerhouse!
Learn How To:
Take a Sneak Peek Inside the Program
NEED MORE CONVINCING??
Download these freebies
The Owner Development Program is
NOT for you if…
1. You want an instant fix.
2. You are looking for 20-30-50 new members to solve all of your problems.
3. You are not open to trying different strategies.
4. You aren’t willing to let go of the commercial model mentality.
The Owner Development Program is
ABSOLUTELY for you if…
1. You acknowledge that there’s no such thing as overnight success.
2. You are willing to dedicate time to business development on a regular basis.
3. You have an entrepreneurial spirit and are willing to rail against the status quo.
4. You are willing to invest in the success of your staff and your coaches.
The MADLAB super charged, simple to follow business plan!
95 instructional videos, lessons, slide decks, how to workbooks and client checklists.
Lifetime membership to video-based lessons and program portal
Step by step guide for performing one-on-one consultations
A template for implementing personal training as your on-ramp program
Coach Compensation Calculator to map out your earning potential
Advanced masterclass on hybrid memberships and working in a coach co-op
Monthly action items for growing your book of clients
18 private calls with a professional mentor who personally implemented the madlab model
Access to a directory of Madlab-approved gyms
Sales and Enrollment Mini-Course
Weekly Owners Only Email
Lifetime Membership to Support Group
Total Value: $22,088
Today’s Price = $11,500 USD
Take your gym to the next level, attract more customers, maximize your revenue streams, and achieve the success you've always wanted.
We’ll show you exactly what to do to start seeing real results and real profits. Plus, it’s all backed by our Guarantee!
If you implement the client intake and hybrid membership process (Laws 1 - 4) AND take part in all your 1:1 coaching calls and still have not recouped your initial investment within 6 months of completing the program we will consider a full refund.
Crossfit 561 in Lake Worth, Florida
Nick implemented the Madlab framework and increased his average client value from $97 to $278!
Southwest Strength in Melita, Manitoba
Sara went through the program and now has 4 full time coaches in a town of only 1100 people!
3rd Coast Movement in Bridge City TX
Chris dug into the program and had his best year ever in 2020 when he hit 20k gross revenue per month! This meant he could finally purchase a bigger facility and profit between $500 and $2500 consistently each month!
MOVE GST, Clearwater, Florida
Ashleigh started the program with low 6-figure annual revenue and 4 years later she is approaching 7-figure annual revenue with 6 coaches who have doubled or tripled their take-home pay!
Madlab teaches smart, effective business strategies to gym owners who want to radically increase their earning potential!
Put your faith in the proven Madlab model and after 12 months cash flow issues will be a thing of the past and you’ll be on your way to 2x or 3x your annual revenue!
1980 Clark Drive
Vancouver, BC Canada