For The Client.
Clients win when they see the results they want.
Having a coach increases the accountability someone has towards fitness and health in all areas of life.
That one coach (their coach for life) needs to be invested in the client's success inside and outside the gym walls.
When clients know that they truly have someone in their corner, someone who wants them to succeed, their belief in themselves to succeed grows immeasurably.
For The Fitness Coach.
There are so many coaches with so much knowledge, but few systems exist to empower those coaches to share that knowledge.
Coaches win when they have a real chance to make a professional wage for 20+ years.
The whole narrative changes when coaches are incentivized to perform and not just show up.
Coaches go from being a cost to being an asset.
They go from being disposable to being irreplaceable.
They go from being part-time class leaders to full-time devoted fitness professionals.
For The Gym Owner.
Business owners win when they are relieved of every little task and responsibility that comes with being the only one who cares about the success of their business.
When gym owners empower their coaching staff to be the best they can be, they create space for themselves to focus on more than the day-to-day tasks of running a business.
When coaches take on the responsibility of client acquisition, intake and retention, the business owner is freed up and can take a deeper dive into their business systems and focus on making it great for the next decade.
Education for Coaches.
ATTRACT, RETAIN AND MANAGE CLIENTS
Our coaching programs are about gaining the communication, organization and sales skills needed to be a career coach and earn a professional wage - plain and simple.
Technical courses and certifications are great and are a definite must if you want to be a great coach for a long time, but what good is all that knowledge if you have no one to share it with?
Madlab's Professional Coach Development Program helps you take all the knowledge you already have and package it into a clear, sellable and straightforward system.
Our Flagship Location.
WHERE WE LEARN BEST PRACTICES
Our flagship facility Madlab School of Fitness is the beating heart of everything Madlab.
Located in Vancouver, Canada, it's where we learned everything we know today regarding helping clients, empowering coaches and creating a profitable business.
Over years of trial and error, we established what we now refer to as The Nine Laws. These laws are the fundamental rules needed to build the best gym in town.
Still in operation today (17 years later), Madlab School has six full-time coaches, two part-time coaches and two apprentices.
Education for Gym Owners.
BUILD AN ETHICAL AND SUSTAINABLE GYM
Your gym is doing good, but is good really good enough?
We know first hand that being a business owner isn't all rainbows and sunshine as the little jobs pile up fast - the accounting, the intros, the billing, the hiring, the cleaning, the programming...
Madlab's Three Seal Mentorship Program is all about building a gym that creates buy-in from coaches by empowering them to care about the little jobs just as much as you do.
This buy-in gives you (the business owner) more freedom and space to focus on growing your business instead of just managing it.
For too long, gym owners have been working with mentors in one corner, and coaches have been working with gurus in another.
Meanwhile, the paying customer, the client, has been forgotten and even neglected.
The Madlab Model ensures that business owners, coaches and clients work together to ensure all three parties succeed.
We help gym owners understand that math is their best friend and that their business is only as good as its weakest link.
We help coaches understand their livelihood should depend on client success, retention and growth.
We help clients understand that having a coach is the missing piece to them living their best life.
There are no crazy or wacky ideas at Madlab, just an understanding of how math and relationships are the keys to the success of any small business.
"Working with Madlab has opened up a financial future we had always envisioned but had no clear path to reaching."
- Findlay Movement - Cincinnati, Ohio
"I wish when I opened my gym for the first time, this system (the Madlab system) would have been a prerequisite."
- Cristini Athletics - Markham, Canada
"This is not an overnight process, Madlab will show you the way, but you have consistently put in the work."
Chris & Carrie Auster
- 3rd Coast Movement - Bridge City, Texas
1980 Clark Drive
Vancouver, BC Canada