THE NINE LAWS

CHAPTER #3.7

LAW #7: COACH CO-OP

A coach co-op system ensures coaches can earn a professional wage, as well as create manageable schedules and lifestyles for themselves long-term. This includes the ability to take a minimum of four weeks of paid vacation per year. 

The details: Coaches act as a team of entrepreneurs or business partners within the business, sharing the roles and responsibilities that an owner normally would. The Coach cooperative allows coaches to scale their time and maximize their KPIs.

In this sense, they:

  • share the class load: Each coach is responsible for a certain number of classes (between five and eight a week) based on how many clients they have. This means they not only take care of their own personal clients, but they also service each others’ clients in the group classes.
     
  • trust each other to deliver a cohesive and professional group experience. This ensures collaboration and cohesive programming delivery which is better for, yes, the clients, the coaches and the business.

  • can manage 50-plus clients and coach less than 9 hours of class per week. This allows the coach to increase their $/coach hour rather than just increase their number of hours on the floor.

Note: Coaches in the co-op determine the class schedule amongst themselves, and are responsible for covering for each other when someone is away or on vacation. In this sense, coaches can take off on vacation and still be compensated off of the recurring revenue.

  • Admin/Other duties: Coaches are also responsible for other duties, such as doing their own billing, as well as programming, and they share social media and blogging duties amongst themselves, freeing the owner up to focus on bigger ticket business development items. The coaches are invested in growing the business awareness as a team which benefits each of them in generating revenue down the road.

  • Outsourcing duties: Coaches as a team also determine what they want to outsource, such as cleaning services. They are responsible for variable costs (markers, chalk, toilet paper, office supplies) while the business is responsible for the fixed costs (rent, hydro, electricity). In this sense, they’re incentivized to keep variable costs down as if they were the business owner.
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Vancouver, BC Canada
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info@madlabgroup.com