Here is what coaches who work in the Madlab model say about the success of hybrid memberships:


Connor Martin - Brand X Method  / and Coach at P3 Crossfit in Houston, Texas

“I was never able to make a living at any of the other gyms. If I was paid by the hour, I’d had to work split shifts, and when I was paid a salary, I was usually expected to work well beyond the regular hours. (The Madlab model) allows you to have a much more one-on-one impact with your clients because you’re doing much more individualized coaching, which in my opinion, is the way everyone should be pursuing fitness. If you have coached for any period of time, you probably realize the one size fits all program doesn’t work. It places a much greater emphasis on coaching prowess and encourages coaches not only to develop in a business sense but also to continue to educate themselves to serve their clients better.” 



Emily Beers -10-plus year Coach at Madlab School of Fitness, Vancouver, Canada

“The hybrid gym model has improved my relationships with clients so much. I always know what’s going on with them. In the past, I had a handful of clients who switched to evening classes somewhere along the way, so I rarely coached them and didn’t know what was going on in their lives. I can remember a number of awkward membership renewal conversations where it felt like I was asking for money from someone I hadn’t coached in a month. This is no longer the case. And on their end, their results are so much better, so my client retention has gone way up, and injuries have gone way down.”




Chris Spigner - Professional Coach / 7 Mile Strength and Fitness in Grand Cayman

“When we first switched to the hybrid gym mode, some of our legacy clients didn’t want anything to do with it. But after a few months, they started to see some of our newer members getting more one-on-one time with the coaches, having fun and fixing some of the issues they had. Now I think there are only 10 people in the entire gym that aren’t on a hybrid membership. This has been a huge piece of our retention. We have been able to build strong relationships with our clients. We have also been able to understand their (limitations) and are able to give them prescriptions to help remedy the problem, and when they come to class we know exactly what’s going on with them.” 



Nathan Corrigal - Southwest Strength, Melita, Manitoba

“Selling personal training has been the best. I used to be scared to (try) because (people think) it’s ‘too expensive.” 




Chris Saini - 14-plus year Coach of Madlab School of Fitness

“A hybrid membership is always better for the client. They can’t hide in a one-on-one session. I can see what they’re getting good at in classes and what they still struggle with, and when they come in for a PT, we can really devote time to work on those things in a way you can’t do in a group.” 




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