The former owner of Cumming Strength and Fitness, a CF affiliate based in a suburb of Atlanta, Georgia, Hunter Thornton spent 10 years building a profitable and meaningful gym business that truly served its clients, coaches and owners. It wasn't always easy, but with the mentorshop of Madlab and some fundatmental adjustments to his business model (like implementing PT First) Hunter was able to sell his business and comfortably retire from the gym life. Hunter now dedicates much of his time to engaging with other gym owners and adocating for a better way to build a great gym.