THE NINE LAWS
HOW WE FOUND OUR PRIME DIRECTIVE
The Nine Laws
The Nine Laws e-book outlines the core concepts that make Madlab what it is today and informs the reader of the trials and tribulations it took to find them.
This free e-book outlines how we found our prime directive (all decisions must work for the client, the coach and the business owner) and how the nine laws are measured by six key performance metrics (KPI's).
LEARNING FROM THE SUCCESSES AND FAILURES OF THOSE WHO CAME BEFORE YOU IN YOUR INDUSTRY IS A SHORTCUT TO LONG-TERM VIABILITY.
THE TREND IN THE FITNESS INDUSTRY, HOWEVER, HAS ALWAYS BEEN TO EITHER FOLLOW THE MOST SIMPLE MODEL OR THE LOUDEST ONE. MARKETING PITCHES, QUICK FIXES, AND BAND-AID SOLUTIONS ARE THE NORM. IT IS TIME FOR A CHANGE.
THE REAL PURSUIT OF EXCELLENCE, OVER TIME, IS THE ONE THAT PRODUCES THE BEST OUTCOME.
THE NINE LAWS ARE JUST THAT: A LONG-TERM PLAN BUILT OVER THE COURSE OF THE LAST 17 YEARS AND COUNTING IN THE ENTREPRENEURIAL WORLD OF SMALL-GYM OWNERSHIP.
IN THIS BOOK, WE WILL OUTLINE THE NINE LAWS: WHY THEY WORK, WHY MOST GYMS DON’T FOLLOW THEM, THE ECONOMICS OF EACH LAW, AND THE DATA WE HAVE UNCOVERED ALONG THE WAY.
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